Program · Fractional CMO
Executive marketing leadership, without the executive payroll.
Senior marketing leadership that sets the strategy, leads the team and vendors, and reports to leadership and the board in revenue terms.
- Format
- Ongoing leadership engagement
- Typical duration
- Investment
- By assessment
What it is
What is the Fractional CMO program?
Many growing companies reach the point where marketing needs an executive owner, but not yet a full-time executive. A Fractional CMO fills that seat with senior leadership and a team behind it.
What's included
What's included in Fractional CMO?
- 01A marketing strategy and annual plan tied to revenue goals
- 02Budget allocation across channels, reviewed against results
- 03Leadership of your marketing team and vendors
- 04Board-ready and investor-ready marketing reporting
- 05Hiring guidance for in-house marketing roles
- 06Quarterly strategy reviews with leadership
What you leave with
The outcome, not just the activity.
A marketing function with clear goals, owners and measures
Reporting that leadership and investors trust
A plan for when, and whether, to hire a full-time CMO
Who it's for
Who is Fractional CMO for?
A strong fit
Growing companies without a senior marketing leader, owners preparing to scale or sell, and portfolio companies that need executive marketing leadership quickly.
We may not be the right partner if…
You need hands-on execution only, without strategic leadership.
Related services
The services behind the program.
Sales Enablement & RevOps
Close more of the leads you already have.
Explore: Sales Enablement & RevOpsBrand Strategy & Positioning
Become the obvious choice in your category.
Explore: Brand Strategy & PositioningCRM & Marketing Automation
Every lead followed up, automatically.
Explore: CRM & Marketing Automation
Questions we hear
Common questions about Fractional CMO
How is this different from hiring a full-time CMO?
You get senior leadership and a delivery team without the cost and time of an executive hire, and you can decide later whether a full-time role is needed.
Does the Fractional CMO work with our existing team?
Yes. The role leads your team and vendors, and fills gaps with DDF’s team where needed.
Let’s talk
The right leadership model for your company is reviewed privately.
Tell us a little about your business and we’ll reach out within one business day. Or simply call. We’d enjoy hearing about what you’re building.
Prefer to talk? Call us813.212.9930- A reply within one business day
- No obligation
- Your details stay confidential
Start a conversation
A few details, no obligation.
Thank you. We’ll be in touch within one business day.
Prefer to talk now? Call 813.212.9930.