Five questions to ask before you rebuild your website

A new website can be one of the best investments a company makes, or an expensive reset. These five questions help leadership decide.

1. What should the site achieve?

Agree on the outcome first: more qualified leads, a stronger position before a sale, or a site that matches the quality of your work.

2. What is already working?

Pages that rank and convert are assets. Identify them before anything is redesigned.

3. How will rankings be protected?

Every rebuild needs a redirect and migration plan, so existing search equity carries over to the new site.

4. Where do leads go?

Forms, calls and bookings should flow straight into your CRM, with follow-up that happens automatically.

5. How will success be measured?

Decide in advance: conversion rate, leads by source, cost per lead, and the revenue the site influences.